TANZANIA
IndicatorValueYearSource
Tanzania 16+ with mobile phone21.50%2007RIA Household Survey
Tanzania Urban 16+ with mobile phone37.70%2007RIA Household Survey
Tanzania Rural 16+ with mobile phone15.90%2007RIA Household Survey
monthly average mobile expenditure in US$7.442007RIA Household Survey
Share of Prepaid users96.95%2007RIA Household Survey
Untapped Market in million US$ based on WTP of none-users21.422007RIA Household Survey
Tanzania 16+ that use the Internet2.20%2007RIA Household Survey
Tanzania 16+ that have an email address1.60%2007RIA Household Survey
Tanzania 16+ that use public phones97%2007RIA Household Survey
Average monthly fixed-line expenditure in US$5.782007RIA Household Survey
Households with fixed-line0.90%2007RIA Household Survey
Houswholds with computer at home1.03%2007RIA Household Survey
Houswholds with Internet at home0.03%2007RIA Household Survey
Fixed Termination Rate7.322011TCRA Determination
Mobile Termination Rate7.322011TCRA Determination
Vodacom Tanzania EBITDA margin35%2011Vodacom website
Installed Fixed-lines (DELs)172,9222009ITU Database 2010
ADSL subscribers
Number of Public Phones (Fixed)5,7732006ITU Database 2010

2011 prepaid mobile price analysis Tanzania’s mobile market is highly competitive. It has seven operators: Zanzibar Telecom Limited, Benson, Airtel Tanzania, Vodacom Tanzania, Sasatel and TTCL. Airtel and Vodacom are the dominant operators of the country. Thirteen products were analysed. In order to ensure uniform price collection, a factor of 28% taxes was included for all operators even though only Vodacom Tanzania stated on its website that it was applying that tax. Zanzibar’s basked decreased between February 2011 and March 2011 due to a reduction of its on net tariffs. However, the on net price of the same product increased again in November 2011. TTCL is the cheapest operator in the country, and it kept the same tariff throughout the year. Airtel Tanzania decreased its basket between March 2011 and April 2011 through a reduction of the on net UHURU tariff. However, the basket grew again in June 2011 with the introduction of a new tariff for the Dar El Salaam area. In October 2011 the basket dropped again as a result of an Airtel-fixed tariff cut. Tigo went through many tariff variations in 2011. Its basket initially dropped between January 2011 and February 2011 as a result of a reduction of Tigo-Fixed prices, but then in July 2011 the operator increased the same tariff again. Then, between July 2011 and August 2011 both the on net and off net tariffs increased while between August 2011 and September 2011 the off net tariff increased and the on net tariff slightly decreased, making the service more expensive than the previous month. However, in October 2011 the off net tariff decreased to the previous month’s level. Vodacom Tanzania, the most expensive operator during the first half of the year together with Sasatel, increased its tariffs in October 2011 through the introduction of a new tariff.